03 / The Log
Notes from
the path.
Short, honest notes on building everyday tools for everyone — YouTube, QR codes, product research, and what happens after the view. Each one is a standalone read with a clear next step.
Your YouTube Video Should Not End When Someone Closes YouTube
Your video is the beginning of a relationship, not the end. How a dynamic QR code turns viewers into contacts — especially when they watch on TV.
→Before You Make Your Next YouTube Video, Spend 30 Minutes Studying Your Market
Don't hit record yet. The best creators pay attention better — study what's already getting attention before you create.
→I Stopped Asking Creators to Get More Views. I Started Asking What Happens After the View.
A view is not a relationship. The real question isn't how many views you got — it's what happened next.
→The Best Digital Product Ideas Are Usually Hiding in Your YouTube Comments
Open your comments before you open ChatGPT. Your audience is literally telling you what to build.
→Stop Copying Your Competitors. Start Studying Them.
Your competitor already ran the experiment. Learn from it without copying it — and understand your market well enough to become more yourself.
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